«For every taste, a color. For every trip, Trainline.»

Year: 2024

Agency: Dude London.

If you work in the industry, you know how many Google Docs you go through before landing the perfect copy – the one that brings together both you and the client.

For this campaign, I had at least 10 different documents (all named “.final”) filled with so many headline options I could wrap an entire tram in them. But sometimes, simple is the way to go. And there’s nothing quite as impactful as a short sentence rooted in a local way of saying things. That’s right – we just needed to communicate that Trainline has aaaaaaall the trains and fares in one app.

That’s as many trains as there are colours. Almost.

This campaign landed big in cities such as Barcelona, Valencia and Madrid.

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