Trainline Spain – Betis

Year: 2024

Agency: Dude London.

Trainline’s partnership with Betis – a Spanish football club known for having one of the most loyal fanbases – had to be something special. Since Great Journeys Start With Trainline, we decided to make the journey of three “Beticos” unforgettable.

 

We selected three fans from the community who had never been to the stadium and gave them the chance to finally support their team at home during the Betis vs. Atlético de Madrid match.

 

The results? We’ve got a video for that: