Year: 2020

Agency: Gittobattaglia_22

Background: The client wanted us to try the product so they sent a few to the office. We’ve never looked so fresh while being so tired.

Client: Rougj represents the evolution of beauty in pharmacies. An innovative beauty brand that uses the latest technology for its products, which are only sold in pharmacies.

Brief: Develop a complete (tvc and print) campaign to sell the Smart Filler line – a set of anti-wrinkle products with an immediate firming effect on the skin – focusing on a feminine target while differentiating Rougj from its competitors.

Concept: When a woman feels good in her own skin, her age is not a secret anymore.

Idea: “I love my age” is the concept behind our campaign, which wanted to encourage women to love themselves and every single year on their skin, making the brand’s products become allies instead of “miraculous solutions” for inexistent problems.

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