Year: 2020
Awards: NC Awards 2021 – Brand identity – Gold
Services of public interest – Silver
Grand Prix Holistic Campaign- Silver
Agency: Gittobattaglia_22
Background: This was one of the hardest and most complete pitches that I’ve ever done. I read the client’s brief so many times that I ended up memorising every single page (there were 8 of them).
Client: Pulsee is a brand challenger in the energy industry, young, 100% digital and with a set of innovative products and services.
Brief: Re-launch the brand with a fresher identity and key message in order to make it more appealing to its target.
Concept: With the right energy, you can do whatever you want.
Idea: Create a 360º communication (tvc, print, digital and social) that matched the new brand identity and landed on the key message: with the right energy, you can do whatever you want.
