Year: 2020

Awards: NC Awards 2021 – Packaging & Design – Gold

Food & Beverage – Gold

Agency: Gittobattaglia_22

Background: I was at my second job, where I learned the art of copywriting one word at a time.

Client: Intense by nature that’s 8.6, an urban beer with a strong flavour and an animal soul.

Brief: Expand the brand’s community.

Concept: The best way to create a bond with someone is to share their passion.

Idea: Make 8.6 the first beer ever to get tattooed and share the passion of over 7 million Italians, creating a social media activation that involved both, beer lovers and tattoo communities.

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