Year: 2021
Agency: Gittobattaglia_22
Background: The pitch lasted a few weeks, during which I wasn’t able to say the word “money” correctly.
Client: Mooney is a new reality in the proximity banking & payments field in Italy, focused on making daily payments and transactions easier, safer and more convenient.
Brief: Launch and position the brand in the market mentioning their main product: a prepaid card that can simplify people’s life.
Concept: When we feel safe, everything becomes simpler.
Idea: Create a campaign to show how Mooney can really meet the needs of every client with its offer, even if they wanted to touch the moon with a finger.
