Year: 2019
Awards: 2020- NC Awards Gold Ambient Media Campaign
Agency: VMLY&R
Background: I was an intern at my very first job. Here I learned that, and I quote, “nobody owes you any attention, you have to win it”.
Client: Lavazza is Italians’ favourite coffee brand.
Brief: Find a way to make people learn all the different features that make the combo between Lavazza’s coffee machines and capsules so perfect without boring them out.
Concept: Anything can become fun if you turn it into a game.
Idea: Create the first ever Lavazza interactive-retro-video-game, make each feature become a different level in the game, project it into one of Milan’s busiest squares and let everybody have fun learning.
